New look for New Brighton Mermaid

New look for New Brighton Mermaid

A brand new range of merchandise inspired by New Brighton’s famous Mermaid Trail is set to be launched.

Notepads, pencils, tote bags and children’s t-shirts will be on sale in time for the summer as part of the specially branded range, launched from the Floral Pavilion.

The merchandise launch also coincides with the creation of a “new outfit” for the Mermaid located near the Championship Adventure Golf course and decorated by artists Ebb & Flow Community Interest Company (CIC).

Caroline Laing, Wirral Council’s Constituency Manager for Wallasey and representative on New Brighton Coastal Community Team said: “The Mermaid Trail was intended to encourage visitors to explore the many unique elements of New Brighton and has become a fantastic attraction in its own right.

“Now we hope people will continue to enjoy finding out more about the resort and this new range of merchandise means those coming to visit will be able to take away a reminder of their time here.”

New Brighton’s Mermaid Trail, took its inspiration from ‘The Black Rock Mermaid’, who was said to have appeared to a local sailor in New Brighton in the 18th century.

The ‘Ebb & Flow Mermaid’ was decorated by children and young people engaged with Ebb & Flow CIC, with its decoration inspired by natural wonders in and around New Brighton.

After suffering some minor weather-related damage she has been taken in for a new outfit and is now even more glittery and shiny than she was before, having been put back into place in time for the launch of the merchandise.

The design starts at the wind turbines – placing the viewer (or mermaid) out at sea, facing New Brighton. As you navigate the Liverpool Bay map on her tail, passing banks and spits, actual local marine life and coastal towns, her belt appears portraying built landmarks that lead you along Kings Parade and signal the arrival at New Brighton. Each image on her bodice captures happy memories of beach-life past & present.

The trail was designed to show visitors parts of New Brighton that they might not otherwise visit and highlight some of the attractions and unique character that can be found away from the traditional tourist locations, such as ‘The Old Town’ in Victoria Road and Parade which is home to a number of small independent traders.

A special guide to the trail, featuring a custom-made illustrated map by local artist Anita Cunningham of Fat Cat Illustration, is available from local shops and businesses across the seaside town.

The Mermaid Trail project was made possible thanks to a successful bid for £10,935 by the New Brighton Coastal Community Team (NBCCT) to the Burbo Bank Extension Community Fund, a grant scheme set up by Ørsted (formerly DONG Energy) to benefit voluntary groups and organisations located near to the coastline where it is carrying out the extension to the offshore wind farm. For more information about the Fund, please click here